AI Voice Assistant for Real Estate: Never Miss a Lead Call Again
Here's a stat that should concern every real estate agent: 80% of database leads go unworked. Not because agents don't care, but because there aren't enough hours in the day. You're in a showing when the phone rings. You're writing an offer when a new lead comes in. You're at your kid's soccer game when a homeowner calls from your yard sign at 7 PM on a Saturday.
Every missed call is a potential client who moves on to the next agent in their search results. Research shows that timely outreach produces a 9x higher contact rate, yet 48% of agents never follow up after day one. The math is clear: if you can't answer the phone consistently and follow up persistently, you're leaving deals on the table.
BrokerHub's AI Voice Assistant solves this with an AI that answers your calls 24/7, qualifies leads with intelligent conversation, books appointments directly into your calendar, and logs everything to your CRM. Callers often can't tell they're talking to an AI.
What the AI Voice Assistant Actually Does
This isn't a voicemail service or a robotic phone tree. The AI Voice Assistant handles natural conversations — answering questions about your listings, your services, your availability, and your business. It qualifies leads by asking about their timeline, budget, and needs. And when a caller is ready, it books an appointment directly on your calendar.
Here's a typical interaction: a buyer calls about a listing they saw on your website. The AI greets them naturally, confirms which property they're asking about, provides details (price, bedrooms, square footage), answers follow-up questions, and offers to schedule a showing. It suggests available times, confirms the appointment, collects their contact information, and sends a confirmation. The entire conversation happens without your involvement, and the lead and appointment appear in your CRM.
Inbound Call Handling
The core function is handling incoming calls from website visitors, sign callers, ad campaigns, and referral sources. The AI answers immediately — no hold music, no "leave a message," no missed opportunity. It handles routine inquiries, provides property information, answers FAQs, and routes urgent matters to you or your team when human attention is needed.
Outbound Call Campaigns
The Voice Assistant doesn't just wait for calls to come in. It can proactively reach out to leads in your database — contacting them at optimal times with personalized messages. This is particularly powerful for reactivating dormant leads, following up after open houses, and collecting showing feedback.
Lead Qualification
Not every caller is a serious buyer or seller. The AI screens incoming leads by asking about their timeline, budget, property preferences, and motivation. Only qualified prospects get routed to your phone, so you spend your time on conversations that are likely to result in a transaction.
Appointment Booking
When a lead is ready to meet, the AI checks your calendar and suggests available times. It handles rescheduling, sends reminders, and confirms appointments — all without you touching your phone or email.
Smart Call Routing
The AI knows when to handle a call and when to transfer it. You configure the rules: VIP contacts go straight to your phone, routine questions are handled by the AI, and urgent matters trigger an immediate notification. The system learns your preferences over time.
Voicemail Detection
When the AI makes outbound calls and reaches a voicemail system, it detects the machine and leaves a personalized, relevant message designed to get a callback. No awkward silences, no generic scripts.
Six Use Cases for Real Estate
1. Inbound Lead Capture
Website visitors, sign callers, and ad respondents call your number. The AI answers instantly, answers their questions, and captures their information. You never miss a lead because you were in a meeting, on another call, or away from your phone.
2. Outbound Lead Follow-Up
Your database is full of leads who expressed interest but never converted. The AI reaches out proactively, checks if their situation has changed, and reignites conversations that went cold. At 5+ follow-ups needed to convert a typical lead, consistency matters more than any single conversation.
3. New Lead Qualification
Fresh leads from online ads, portal inquiries, and website registrations need fast follow-up. The AI contacts them quickly, asks qualifying questions, and routes serious prospects to you with context about their needs, timeline, and budget.
4. Past Lead Reactivation
Leads from six months ago who weren't ready to buy or sell may be ready now. The AI systematically works through your database, re-engaging dormant contacts with natural conversations that feel like a check-in, not a sales pitch.
5. Open House Follow-Up
After an open house, every visitor should get a follow-up call within 24 hours. The AI handles this automatically — collecting feedback, gauging interest, and scheduling private showings for interested buyers.
6. Showing Feedback Collection
After a buyer tours a property, the AI calls to collect honest feedback about the showing. This gives you insights to share with sellers, helps you understand buyer preferences, and demonstrates your thoroughness as a listing agent.
CRM Integrations
The Voice Assistant integrates with the tools real estate agents already use:
- Follow Up Boss — The most popular real estate CRM
- Salesforce — Enterprise-grade CRM for large teams
- HubSpot — Marketing and sales platform
- Pipedrive — Pipeline-focused CRM
- Zoho CRM — Affordable CRM for growing teams
- Google Calendar — Appointment scheduling
- Calendly — Online booking integration
- Zapier — Connect to thousands of other tools
All conversations are automatically logged, lead information is synced, and appointments are added to your calendar. You don't need to manually enter data or transfer notes from phone calls.
Setup Process
Getting started takes less than 5 minutes:
-
Connect your number. Forward your existing business number or get a new one. A guided setup wizard walks you through the process.
-
Train your AI. Upload your FAQs, business information, listing details, and common questions. The AI learns your voice and style so conversations feel consistent with your brand.
-
Set your rules. Configure when to forward calls, when to book appointments, when to take messages, and who your VIP contacts are. Set emergency protocols for situations that require immediate human attention.
-
Go live. Flip the switch and monitor calls in real-time. Adjust settings as you learn what works best for your business.
Pricing
Plans start at $197/month and include:
- Unlimited inbound calls
- Lead qualification and routing
- Calendar integration
- CRM sync
The price reflects the reality that this tool replaces a virtual assistant or ISA (Inside Sales Agent) that would cost $2,000 to $4,000 per month — and the AI works 24/7 without sick days, vacation, or training ramp-up.
Get started with AI Voice Assistant →
Part of the BrokerHub Ecosystem
The AI Voice Assistant is powerful on its own, but it becomes a complete lead machine when combined with BrokerHub's other products:
- Real Estate Website Platform — Your website generates leads through MLS search, home evaluations, and content marketing. The Voice Assistant handles the calls those leads make, qualifying them and booking appointments.
- Instant Home Evaluation — When a homeowner evaluates their property and calls for more information, the AI answers immediately with context about their valuation and offers to schedule a listing appointment.
- AI Marketing Studio — Marketing content drives traffic and phone calls. The Voice Assistant ensures every call gets answered and every lead gets qualified, maximizing the return on your marketing investment.
Frequently Asked Questions
Can callers tell they're talking to an AI? The AI Voice Assistant is designed to sound natural and conversational. Many callers don't realize they're speaking with an AI. The system handles questions, provides information, and books appointments in a natural conversational flow.
Does the AI Voice Assistant replace my phone? No. It works alongside your existing phone setup. Calls are forwarded to the AI when you're unavailable, or the AI can handle all initial calls and route qualified leads to your phone based on rules you set.
What happens if the AI can't answer a question? The AI is configured with your FAQs, business information, and listings. For questions it can't answer, it offers to take a message and have you follow up, or it can transfer the call to you directly if you're available.
How much does the AI Voice Assistant cost? Plans start at $197/month with unlimited inbound calls, lead qualification, calendar integration, and CRM sync included.
Which CRMs does it integrate with? The Voice Assistant integrates with Follow Up Boss, Salesforce, HubSpot, Pipedrive, Zoho CRM, Google Calendar, Calendly, and Zapier (which connects to thousands of additional tools).
Can the AI make outbound calls? Yes. The AI Voice Assistant supports outbound call campaigns for lead follow-up, past lead reactivation, open house follow-up, and showing feedback collection.
How long does setup take? Setup takes less than 5 minutes. You connect your number, upload your business information, set your call routing rules, and go live. A guided wizard walks you through each step.
Is there a free trial? Visit the AI Voice Assistant product page for current trial availability and pricing details, or contact our team for a personalized demo.